Jagran Solutions has been facilitating corporates & brands in reaching out to consumers at the point of purchase through shopper & retail marketing programs and Brand Activation across the length & breadth of the country.
The first decade of 2000s has seen a retail boom in the country. Our countrymen are now well verse with the modern trade formats. Consumers tend to buy products which are able to grab their mindshare while they are in the mindset to buy. As per a recent research about 60% shoppers take purchase decisions on the shop floor itself. The last mile communication plays a decisive role in the over-all path to purchase. Some of the marketers even estimate their market share just on the basis of the shelf space they acquire at the shop floors. In such a competitive environment; not only the MTOs but conventional Kirana Stores are no longer away from retail marketing.
At Jagran Solutions, we are creating end to end solutions for making brands establish itself in the retail environment. Breaking the category clutter & maintaining connect with the ever enthusiastic shopper.
Here is our spectrum of Shopper & Retail Marketing Services
Our understanding of markets, consumers & distribution channels: Be it top 12 metros, next 20 mini-metros, next 20 tier 2 cities or following sub-cities, towns or rural markets. Clubbed with our bandwidth to cover over 400+cities with 9 Jagran Solutions offices; we can offer an enviable reach to scale retail marketing programs.
Jaquar Trade Visibility
Jaquar underwent a change in its marketing strategy along with a brand renewal. Jaquar was looking to create a program for standardizing store display all across India. It was looking to connect with a dealer store network and create dominant visibility across the trade channels with new brand image. We covered 1050 large scale multi branded stores, in 62 cities over 18 states leading to impeccable brand visibility both indoor & outdoor for Jaquar brand.
Lotus Mystery Audit
Lotus Herbals: India's leading cosmetic brand entrusted us to create a program to assess its shop-floor brand advisors over 400 stores including large format & small format MTOs. We helped them improve quality of brand knowledge delivery to consumers by Mystery Shopper approach. The program included a two-pronged execution to improve brand knowledge as well as BA's over-all sales pitch via assigning them scores on both parameters.
Super-Maxx Product Display
SuperMaxx personal care brand launched new SKUs of its personal care range. It wanted to leverage the forthcoming festive season to give a push to its new range & achieve a strong brand visibility in the modern trade. We created an eye-catching display cum dispensing unit & installed at MTOs in 21 cities. Giving them much needed hot-spots across multiple cities to give SuperMaxx scale & visibility to capture the Diwali season.