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Brand Activation

Jagran Solutions Brand Activation Services Jagran Solutions is an award winning Experiential Marketing Agency in India it is known as the leader and pioneer in the business of Brand Activation and Corporate Event Management in the Indian sub-continent. We have been facilitating brands in reaching out to consumers at various touch points through brand activation campaigns across India and Asia Pacific.

The millennium year has embarked us on a transformed world of media and marketing. People's choices and lifestyle are changing rapidly. Be it the way they consume media, the way they engage into entertaining themselves to the extent; what they eat and how they eat it. Targeting the ever changing consumer behavior is best managed by brand activation. Not only it engages the right audience at the right time it also creates a duplication free reach resulting into higher ROI. The business of activation is growing at the rate of 17% since last few years. It is now the rapidly increasing slice in the marketing pie.

At Jagran Solutions, our activations have pioneered the process, which enables our solutions to promote a brand, engage its consumers and deliver perfect experiential marketing in a measured manner, thus optimizing its ROI. Breaking the media clutter and engaging the ever changing consumer.



Here is our spectrum of Brand Activation Services:



Our decade long experience in understanding markets, consumers and touch-points: clubbed with research and trends knowledge base. Be it top 12 metros, next 20 mini-metros, next 20 tier 2 cities or towns Clubbed with our bandwidth to cover over 400+cities with 9 Jagran Solutions offices; we can offer an enviable reach and scale to brand activation programs.



Few Case Studies:


Dettol School Hand Wash Program Dettol School Hand Wash Program
Dettol as a brand has stood for "trusted protection" in India since the 1930's. In order to advocate good hygiene practices among school children, Dettol embarked upon the School Handwash Program and assigned Jagran Solutions. The aim of the program was to educate children on the importance and procedure of a complete hand wash. More so, the aim was to position Dettol as the best product available for maintaining hygiene. Emphasis was put on washing hands regularly, as it is the single most important step a child needs to take to fight against germs causing illness. The activity, through its interactive sessions contacted over 3 lac students.



Gatorade Pacers Gatorade Pacers
Gatorade Pacers is hunt for the young and budding bowlers from all across India. Participants were selected across 2 groups: Under 15 and Under 22. The selection is conducted through school, college and cricket club contact programs across the 4 regions. Srinath, Sreesanth, T. A. Sekhar constituted the Jury for Gatorade pacers and were actively involved in the selection as well as the grooming process. Winners were sent to the Dennis Lilee Academy and the Runners Up to the MRF academy. The activity received tremendous response with over 4000+ students from across the 4 cities participating in the selection process. Around 800 schools, 80 colleges and 40 sports clubs participated from across India.



Learn With Yahoo
Battle of the Web Mails had reached its crescendo in India with urban markets getting saturated. With presence of mighty champions like Google, MSN and Rediff making the ocean red, the only hope for growth was to explore new markets. Yahoo India decided to take on a competitive strategy to go to newer markets of internet users and target the New 2 Net consumer segment. New markets were packed with challenges like lack of infrastructure, low internet literacy and very little ownership of computers.

We solved this puzzle with "Learn with Yahoo: Discover Internet in 60 Minutes": a campaign that was envisioned to make people internet literate through the infrastructure of local cyber café. The program roped-in these small entrepreneurs as channel partners. Yahoo became the guiding hand for millions of New 2 Net users across 50 cities and unraveled the fascinating world of the internet for them.

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Our Few Earlier Projects