This section gives the chance to view some of the key activation projects highlighting marketing best practices.
With multiple pictures to view & option to order a detailed case study; this helps to understand featured activation campaign better.
This list keep getting updated, so please come back here often to update yourself with brand activation & event marketing projects.
To make a country of 1.3 billion get out of their lounge chairs, hammer down the excuses, and get a kick on their backsides … adidas couldn’t just put out another campaign, it had to organise a mini-revolution. Hence, the adidas Uprising.
With such a daunting ask being faced by a sport brand, adidas had to put together an equally daunting event that brings a paradigm shift in the mind-set of the consumer. adidas acted as a catalyst drawing a city takeover that changed 3 key cities forever, starting with Bengaluru, and then taking it to Delhi & Mumbai. adidas provided a colossal change by activating multiple sports across multiple venues over a weekend. With a total of 69 venues, and 18 sporting disciplines getting activated in these cities, a NO for an answer was unquestionable.
Castrol Mobile Unit Activation
Advocacy of mechanics to choose engine oil plays a crucial role in the lubricant market. It’s one segment which can make or break a brand. While Mechanic Loyalty Program (MLM) is a common occurrence in the activation of lubricants, Castrol wanted to go a step forward in educating the mechanics with the brand story of Castrol Magnatec so that advocacy to customers can happen in the right way. Castrol clearly wanted to build a connection with mechanics of independent workshops to reduce their exit barrier through the medium of training.
After a lot of in-depth thinking, we mutually came to a conclusion that building a mobile unit would be the most feasible option to run the program on a long term basis. Finally, it was zeroed onto building the whole model on a hatchback car where brand AV could be played on a LED screen.
&TV Bhabhi Ji Ghar Par Hai Activation
ACTIVATION: Bhabhi Ji Ghar Par Hai Activation
&TV launched as a general entertainment channel in the beginning of 2015 had some massive plans to sample its show, ‘Bhabhi Ji Ghar Par Hai’, an Indian television comedy show whose story revolves around 2 couples from Kanpur. The objective was to create on ground activation program to sample the show ‘Bhabhi Ji Ghar Par Hai’ to raise viewership base.
Our strategy was to use a medium which TG relates to and gets connected easily. Hence we came up with the niche idea of constructing a mobile AV unit reinforced inside an auto rickshaw for the very first time. We called it as the Tuk Tuk. With a clear aim of sampling the entertainment channel via one-to-many communication, we successfully managed to execute the campaign across 8 cities in Haryana and Uttar Pradesh
Maruti Safety Week
From past few years it has been recorded that people killed on roads are far more than the number of people killed in all our wars put together.
Maruti Suzuki India Ltd, wanted to create awareness drive in the city around the road safety and educate TG to follow traffic rules & regulations.
Keeping in mind the key objective of the activity, we wanted to build a platform where the TG could be made aware about importance of Road safety for themselves and for others too. Our campaign concept was - PLEDGE TO BEAT SMART.
Every year thousands of lives are lost in road accidents. If people follow traffic rules & act as a better driver then lot of lives could be saved. We can motivate people to be a responsible driver & reduce accidents on roads thereby reduce causalities due to road accidents. Thus giving a heart one more chance to beat.
Dabur Pudin Hara - Glass of Relief
ACTIVATION: GLASS OF RELIEF
An idea of using WATER VENDORS as a touch point for marketing? These are the people who sell water on road-sides via refrigerated machines & are available in good numbers during summers. This touch point is feasible, scalable & relevant for Dabur Pudin Hara. It also makes possible of sampling Pudin Hara to relevant people. This gave birth to the concept: "Glass of Relief" : Add few drops of Pudin Hara to a chilled glass of water & you are ready to beat the heat giving a cooling effect to your stomach. We enrolled water vendors all across the target cities in the campaign & created free brand visibility via branding their vending machines.
Castrol's New Channel to Communication
ACTIVATION: Castrol Mobile Unit
Discover how Castrol India devised a brand new channel to communicate to its core target audience: the auto mechanics!
The mechanics have a latent need for awareness of newly available upgraded & improved engine oils. Earlier attempts to call mechanics at a venue failed in terms of low turn-out & right guys didn't turn up. That's how "CASTROL MOBILE UNIT" was born. A mobile unit is a platform that could deliver training & spread awareness among mechanics by going to their locations instead of inviting them to a common venue.
Greenply Inspired by Pyramids
Unravel why Greenply Industries were fascinated by Egyptian Pyramids to base their exhbition on it!
Greenply wanted to showcase 360 laminate samples to an audience of builders, architects, interior designers & contractors in a manner that they could see many products from any angle standing in the stall. This was achievd by unique pillars inspired from Egyptian Pyramids.
Hamley's Letters to Santa
Digital Activation: Hamley's Toy Store
Guess why kids wrote a letter to Santa!
With people becoming digitally-savvy at a younger age, online marketing is no longer a risky proposition for reaching out to the child consumer and can be a major revenue generation avenue. Hamley's used an integrsted approach: print,digital & on-ground to drive footfalls of kids at their newly launched toy stores.
Red Bull's Association with Cricket
Sports Marketing: Red Bull Campus Cricket
Explore how Red Bull India associated itself with game of cricket without spending mega dollars on media!
"Red Bull Campus Cricket", one of its kind tournaments in the Indian sub-continent created for the youth of COLLEGES. And thereby breaking away from over-all cricket clutter. We gave college students an opportunity to show their talent & make it big in the world of cricket. We engaged, supported and mentored the students by a game of cricket tournament in T 20 format & bringing in world renowned professional cricketer like Gautam Gambhir.
Dabur Chyawanprash Immune India School Challenge
Intergated Campaign: Dabur Immune India
Learn why Dabur Chyawanprash decided to reach school children over 5 states!
Chyawanprash brand felt the need and opportunity to educate people about building immunity, raising brand awareness & salience to beat competition & position the brand as an Immunity Builder. That's how Dabur Chyawanprash Immune India School Challenge was born and the search for Best Immune School of India & Best Immune Students took off.