The task was to drive increased awareness for Yahoo! applications while positioning it as a fun and safe destination on the web. Therefore, a User Driven Activation @ Internet Cafes - the maximum footfall venue of the internet users across India to involve the Influencer- Cafe owner and the User primarily between the age group of 16-24 years, around various deliverables of Yahoo! thereby gratifying them. Mystery Audits were conducted to gratify Cafe Owners and Consumers alike. The activation captured 1034 cafes in 14 cities across India.